- Kategorier:
- 2012
- Reklamskolor
- WaterAid
- Partille Komvuz
- Kampanjens namn
- WATERAID
- Kategori
- Reklamskolor
- Företag
- WaterAid
- Företag(inhouse)/byrå/
reklamskola - Partille Komvuz
- Projektledare
- Adam B, Patrik H
- Copywriter
- Adam B, Patrik H
- Original/formgivare
- Adam B, Patrik H
- Art Director
- Adam B, Patrik H
- Produktionsledare
- Adam B, Patrik H
- Övriga
- Adam B, Patrik H
Create a fundraising campaign that highlights the role that clean water and basic sanitation facilities have in helping people. To give new opportunities and a better life for poorer countries. Highlight the importance and the role of clean and basic sanitation.
The campaign should generate at least 1 000 monthly donors within three months of the campaign start.
It should help raise the awareness of the need for clean water as well as the awareness of WaterAid as a charity and the role it plays in alleviating these problems.
Clean water and basic sanitation is fundamental for all parts of most animals on earth. Without water you are dead. As for the humans race still one billion people are lacking clean water. This is a silent catastrophe that kills many thousnad children around the world every day. WaterAid is a major international charity organization, founded in the UK in 1981 and now established in 26 countries around the world, that works with local communities to help them develop their local water, sanitation and hygiene facilities.
Raise the awareness of the need of water.
All
19.00
Through the piles of images we dug through, the ones containing water felt most fundamental for this task. The chosen text in the image became white because the contrast between dark and white is the most readable. The text is influented by Charlie Chaplin's final speech in The Great Dictator.
To accelerate the attention to the problems regarding the need of clean water and inspire people with an awesome text that they can change and help others lives with a small donation every month.
How is it possible to know before the campaign has started?
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